Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing. While press releases can feel foreign, they all contain certain elements. These elements should be present in all your press releases.
Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
Here are ten foundational tips to guide you through the process: This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release? Check out how the football team The Miami Dolphins did it in this recent press release: Notice they also included their contact information at the top of the PR rather than the bottom.
Feb 02, · Press releases are short news stories. They are written in the third-person, and are used to demonstrate to an editor, journalist, etc. whether a story is newsworthy or not. Press-releases can be about various things including, people, sporting events, places, and so on. I have compiled a few tips to help you create a good press-release. The Title 1. A press release is an announcement or summary of news to the press. A press release is similar to a news article, but it is not written by journalists. Instead, organizations or agencies representing organizations write and send press releases to news outlets. A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Check out how GameStop does this in a press release published January 22, Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.
You can see an example of this in the headline above.
For best results, keep your headline to fewer than characters. Longer than that and readers will find it too long. Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.
When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical.
As you compose the press release, add the city, state, month, day, and year of its publication. This will put your press release into context and orient the reader about the date and time of your article. There are 6 elements that should be present here: Who is the press release about?
Who is your company or the main players involved in this document? What is the topic of the press release? Why should readers care? Why are you sending out the press release?
How does it affect your customers or readers? When is the subject of the press release the product release or new hire, for example taking place? Where is your company located? How does the subject of your press release provide value? How does it help your readers? Develop the Body of the Press Release The body of your press release should expand the content of the first paragraph.
Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph. This paragraph is where you will explain your new product, your discovery or any advances that your company has made.
You should also include quotes, if they are available.If you want good press coverage, you need to master the art of the press release. How to write an effective press release Before you even attempt to write a press release, think about the. Because press releases are so ubiquitous in sports at the collegiate level, it is important that you master the fundamentals of how to write one!
Here are a few tips to help you write a great. Write "FOR IMMEDIATE RELEASE" aligned on the left to draw the readers' attention to this as being time-sensitive material.
Write the title of the press release, centered with one line skipped between the contact information and the title.
Use all capital letters in the . Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a good . Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Get to the Point –summarize your subject in the first paragraph. Jun 09, · How to Write a Press Release. In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64).