Country Notebook-A guide of international marketing plan Country Notebook-A guide of international marketing plan Order Description The purpose of this project is to give you an in-depth experience in doing the analysis and creating a marketing plan for marketing a product in another country. The Notebook is made up of four parts:
Ports Basel is the only port with access to the sea H. A written contract of employment is not required except in certain special cases. For most workers, the maximum work-week is 45 hours, although overtime is permitted.
The limit on hours does not apply to managers. Four weeks' vacation is the minimum, and cannot be 'bought out'.
Maternity leave is available, and return to work is only permitted after a minimum of 6 to 8 weeks. Compensation is payable if pregnancy results in termination of employment.
Non-competition agreements between employers and employees are permitted, up to three years, and with safeguards for the employee. Sickness is not a reasonable cause of termination, on a sliding scale which permits up to days of sickness after six years of employment.
An employer may terminate an employment 'with cause'. The legislation is not specific, and in the event of a dispute, a judge in court not a tribunal will decide.
There are some rules about compensation for termination, but they are not onerous. World Bank, World Development Indicators 1. There are no controls on inward investment, or on the repatriation of profits or capital on disinvestment, other than applicable taxes see Direct Corporate Taxation.
The Swiss authorities have a 'laissez-faire' attitude towards investment, but the other side of that coin is that there is relatively little official support for investment, at least at Federal level.
There are also a few traditional, mainly rural, industries in long-term decline in which the Government offers rather more generous financial support.
International trade statistics The major exports of Switzerland are machinery, electronics, and chocolate. Principal Swiss exports were machinery, chemicals, metals, watches and agricultural products. Leading suppliers of Swiss imports included Germany Balance-of-payments situation Switzerland reported a balance of trade surplus equivalent to 2.
Trade has been the key to prosperity in Switzerland. Switzerland's annual trade balance is habitually in arrears, owing to the economy's reliance on large quantities of imported raw materials for industry. Swiss main exports are: The country imports mostly machinery, chemicals, vehicles, metals; agricultural products and textiles.
Current rate of exchange Exchange Rate 1. The EU is Switzerland's largest trading partner The country notebook contains information a marketer should be aware of when making decisions involving a speciﬁc country market. As new information is collected, the country notebook is continually updated by the country or product manager.
Whenever a marketing decision is made involving a country, the country notebook is the ﬁrst database.
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Company revenue for was approximately US$ billion. Country Notebook on Japan - Download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.
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Japan Country Notebook. Japan - the Strange Country Japan is a small country located in east Asia. The population is around ,, (one hundred and thirty million) people. The total world population is 6,,, (six point eight billion), which means that roughly 2 in every people are Japanese.
Whenever a marketing decision is made involving a country, the country notebook is the first data-base consulted. New-product introductions, changes in advertis- ing programs, and other marketing program decisions begin with the country notebook.