However, most companies are known for their marketing strategies used in the marketing mix.
Related Introduction Apple Inc. It was called Apple Computers Inc. Annual Reports, The famous brands offered by the company to the world have been Mac computers, iPod, iPad, and now the hot selling iPhone.
Churchill, The company is facing huge competition from Microsoft and Google from software point of view and from LG, Samsung, SonyBlackberry are already challenging with their innovative brands.
Appendix B helps to understand the market forces as well. The company has gained by the first mover advantage and their stores with more than 10, partner stores are supporting the sales of the product. The company is highly dependent on Cingular for their success in USA but the company has made strategic partners all around the world to grow like T-Mobile, China Unicom etc.
The company is able to secure first position in the consumer satisfaction survey done by J. Refer Appendix C Tews, Figure 1 Smartphone sales Churchill, The company is targeting professionals, students between the age of 18 and 35 basically.
The company is conscious of its brand and so focusing on fulfilling the corporate social responsibilities as in Fig 2. Apple Annual Reports, The company has trained nearly k workers on human rights and responsibility of the managers.
Apple Annual reports, i Conducting cross industry focus groups for suppliers. The product would be found in more in 60million pages on internet, with the broadest screen display in all the mobile phones so there is touchscreen keypad as opposed to dialoging keypad in just 2 months after launch.
The company decided to use OS X operating system with the same usage as of iPod or Mac although with lot of shortcomings like no expandable memory or replaceable battery or difficult to disable users.
The company should develop core competencies on the basis of its strength and should focus on the opportunities which might arise in due time, which the analysis of threats help to safe guard the product development and develop contingency plans.
Gradual innovative methods can be adopted by the firm to convert the weakness into strength apart from best use of financial resources. Also the cost of unlocked iPhone is quite high in compared to US market, which might have caused reduced sale. The company is utilizing the iPod ecosystem to leverage the iPhone thereby supporting its online music revenue system.
The display of PC based websites with same display made this product different from others. It allows more cash flow for the company and also conveys benefit perception to other target segments.
They tried skimming and versioning strategy. Apple Annual Reports, 1. This is high pricing strategy but can attract risk of low sales and piracy Kotler et al, but Apple has safeguarded itself by marketing before it actually emerged in market by enhancing its brand value under top Sliwinska et al, 2.
This strategy involves charging different prices for same products from different target segments. Probably due to good profit on each unit from willing customers and they want to gain high volume sale from the larger customer base they had developed.
They have structured this in different countries and adding more features. Microsoft, RIM has a strong hold in the N. American market, while Nokia is having a larger share in EU.The Marketing Strategies of Apple, Inc.
Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products.
It could also be a segmentation of people on the basis of behavior, culture and economic status. Essay: Essay’s marketing mix Every company has a different technique or way that contributes to their success. For some, it is the way they advertise their products/services and for others it is way the product/service is presented to the customers.
This essay has been submitted by a student. This is not an example of the work written by professional essay writers. A Case Study on the Marketing Plan and Strategy for Apple Inc. Marketing strategy of rutadeltambor.com: Product is the main or an important thing about Apple’s marketing strategy.
Its product help in gaining market . Introduction. Apple Inc. is known for its innovative ability to gain competitive advantage since 3rd Jan It was called Apple Computers Inc. and as they have started their penetration in the consumer electronics, they .
Apple Inc understands the need for market segmentation and thus operates in different market segments. Apple Inc applies the strategy of studying the market and then targeting specific user experiences.