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Many people think they can just "wing it" or they "know what they want to say. Ten seconds goes by very quickly. Your first impression has to be strong enough to carry you through the rest of your pitch. Good telephone sales and prospecting call scripts, well-thought-out presentations that says what you want to say, precisely and succinctly, yet that still gives you room to maneuver, is one of the keys to a successful telephone pitch.
This is about communication and about being prepared. In writing your prospecting script you are crafting a message and focusing your message to your prospect.
Your goal with a call script is for your prospect to hear you and for your prospect to get "hooked. Write your script the way you talk—and get to the point!
Written language and spoken language are very different. If your script is in written language you will sound phony.
Real people do not speak with capital letters at the start of sentences and periods at the end. People actually speak more in phrases or fragments, with pauses, sometimes improper grammar and the occasional ah or um It is imperative that you sound real, so if you are having a difficult time with this, try talking into a tape recorder, then playing it back and writing down what you say.
Don't bother asking your prospect "how are you today? Start by asking for your prospect by name. Then greet your prospect by name. A sound bite is one sentence that expresses simply and succinctly what you do or what is your product or service.
Wendy Weiss teaches people to get what they want over the telephone. Your sound bite, or the following line, should position you as the expert—someone company, product or service who stands out from the pack.
If you do this well you will preempt the objection: When I started my business there were many others providing similar services representing companies, making calls and setting new business appointments for sales representatives.
Generally these people worked in-house, were not particularly well paid and were called telemarketers. Even this early in my career I knew I was not a telemarketer.
This put me in a different category altogether. I was the expert, the outside consultant hired to help develop new business. Find a way to set yourself up as the expert.
You can use phrases like "we specialize in Mention clients or customers in similar businesses as your prospect. This does two things: In addition, if someone has referred you, this is a good place to drop his or her name.
Next is the heart of many telephone sales scripts. Describe your product or service, pointing out relevant benefits. Remember-your prospects are interested in benefits. Remember also your prospects will buy for their reasons, not yours.
That is why it is important to do your research and have a sense of what your prospect may need and may be interested in. Focus your message to your prospect and speak in their language. If your industry has a particular jargon—don't they all?
You cannot be the expert if you do not know the language. If, however, you are in an industry that has a jargon, but your prospect doesn't know or use that jargon—speak plainly!
Your intent here is communication. You want to be understood! This part of your call script does not need to be long and unwieldy—a few salient points will do.Examples of company profiles pages to help you write and design one that will truly impress.
10 Examples of Company Profile Pages You Can Learn From [+Free Template] About. Line Begins to Blur with Lead Discovery.
Lead optimization aims at enhancing the most promising compounds to improve effectiveness, diminish toxicity, or increase absorption.
Example: Wendy Weiss teaches people to get what they want over the telephone. Your sound bite, or the following line, should position you as the expert—someone (company, product or .
Write an introduction to the lead form (optional). The first part of your lead form is the context card where you convince people to sign up.
Here you write a headline and a few sentences or bullets to let users know what they will get. NPR Training. Storytelling tips and best practices. About; Topics; Blog; Ask us; please write your lead first — don’t undermine it by going back and thinking of one to slap on after you’ve finished writing the rest of the story.
Coming up with a good lead is hard. Some examples of the most common leads are highlighted below. Good lead. Good read. Megan Krause lays down the do's, don'ts and specific examples on how to write a lead to grab readers' attention from the get-go.
Whether you're writing a lead for a news story or blog post, learn more about the nuances of hooking your audience.